Brief
Architecture is a privileged tool of those brands that are characterized by a high positioning and that - in addition to the quality of their products - need to nurture an imagery made of prestige, style and refinement. From showrooms to stores, fashion needs architects as much as stylists, photographers and modelers.
For these reasons, the course in Architecture for Fashion was created, with the aim of training designers capable of interpreting the identity of a brand to transform it into architectural space, transferring those meanings of exclusivity, luxury and elegance from the garment to the environment deputed to exhibit it.
By delving into the needs of the fashion world, designers will acquire spendable skills in the entire luxury sector, gaining familiarity with a market segment characterized by timeless appeal and continuous and rewarding employment opportunities.
Through the course, participants will delve into the technical and compositional issues of design in the service of fashion, according to a course composed of 82 hours of frontal teaching, 32 hours of workshop and numerous contributions by renowned professionals. At the end of the course, students will also be guaranteed a training internship within some of the most prestigious architectural firms on the international scene.
Course info
15 In person
5 Online
Bologna
17.3.2025 - 23.5.2025
3 days/weekJune 2025 - September 2025
€ 2,900 + VAT
Online€ 9,700 + VAT
In person3
Full coverage of the enrollment fee for the most outstanding candidatesTeaching modules & Workshops
Case History
Successful cases and examples of architecture at the service of fashionArt and fashion
Hybridizations and mutual influencesImmersive Storytelling
Audio, video, immersive, IOT and new digital tools at the service of architectureFrom the brand to the design
Translate the brand identity in an exhibition projectDesigning for the high-end sector
Imaginary and values of extra-luxury contextsGetting to know the fashion system
Reading and Interpreting fashion todayTechnical design for fashion
Distributive and functional characteristics for showroom and retailDesigning for fast fashion
Temporary and mass dimensions of the fashion systemThe light project
Staging the fashion productExhibit fashion
The future value in the roots of the brandWindows and Visual Merchandising
The dialogue between product and consumerSite Visits
Shop Safari: Prada, Armani, Valentino
Fondazione Prada
Gucci Garden
Armani Silos
Missoni showroom in via Solferino, Milan
Special lectures and critiques
Chipperfield for Valentino
Max Mara boutiques
Designs for Fashion at Zaha Hadid Architects
Artistic flats for Alda Fendi Esperimenti Foundation
MVRDV Crystal Houses
Claudio Silvestrin and Armani’s boutiques
Prada and Miu Miu in Aoyama, Tokyo
Extreme experimentation: the Prada Transformer in Seoul
Dior Building
Pop-up Store Missoni
Design workshop
Giuseppe Zampieri / David Chipperfield Architects Milano
The workshop is conducted in partnership with Missoni, and will cover the design of a pop-up store for the historic Milan-based brand. A sophisticated brand and among the best known of Made in Italy, Missoni is a highly-recognizable Italian brand that projects a tradition of ancient materials and techniques into the future. The workshop will also offer an opportunity to reflect on the contemporary value of the retail store, in a logic of temporality, as well as environmental and social sustainability, now axioms of society and the contemporary fashion system. During a time marked by profound transformations of the retail space, the workshop will lead to reflect on the potential of the physical space to represent the moment of the deepest and most authentic experience of a brand, of its values and its responsibility. Through an active and in-depth dialogue with Missoni's creative direction, designers will thus be able to carry out a unique and complete experience in the composition and design of a retail space for one of the most well-known and worldwide-appreciated brands.
Construction workshop
Construction is a fundamental step in architecture. For this reason, YACademy offers its students the opportunity to participate in the process of producing their own ideas. Thus, the students will gain practical experience on construction sites and, above all, the authorship of projects built for excellent commissions, destined for a major media echo and capable of defining a turning point in their professional career.
Placement
At the end of teaching modules and workshop, YACademy’s Placement office will guarantee every student an internship or collaboration proposal in one of our partner studios.
Teachers
Admission
Requirements
Students or graduates in Architecture/Design can apply to the course. The commission, based on the assessment of the application, may admit students with different qualifications.
Registration
To apply, it is necessary to register online and submit a Curriculum Vitae, a Portfolio, and a Motivational Letter. Moreover, it is necessary to pay the administration fee (60€ + VAT). The best 20 candidates will be admitted to the course according to the rules.
The administration fee payment does not bind the student to purchase the course.
Scholarship
By applying for the course, the students automatically become eligible to obtain a scholarship: one will be granted to each of the best 3 applicants for each course, consistently with the Selection Committee's evaluation. Therefore, it is not necessary to make specific actions to apply for a scholarship. The scholarship covers the entire enrollment fee - regardless of the type of attendance chosen -, but does not cover the administration fee (73,20€) that have to be paid in order to complete the application process successfully.
Timeline
Complying with deadlines is a fundamental requirement to take part in the course. All students are encouraged to pay the utmost attention to the timeline and to complete each phase in advance.
Applications opening
Applications deadline
Publication of the provisional ranking
Beginning of second-round admissions
Enrollment fee payment deadline for students admitted according to the provisional ranking
Publication of the official ranking (including second-round admitted students)
Lessons start
Download
Make sure you have downloaded the course brochure, from which you will be able to obtain any information about YACademy, as well as every single detail on how to access and enrol in the courses.
Course Brochure
English
Brochure Corso
Italiano
Download the 2023/24 internships report
Find out all the statistics and placement methodology for the year 2023/24: 39% of students entered Pritzker studios.
Past editions gallery
Partners
To each one of them, many thanks from YACademy staff and students.